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The Best Athletes in the World Show Us How to Rule Yourself

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The Best Athletes in the World Show Us How to Rule Yourself

Doing all the right things for your health takes 24/7 dedication. It’s fighting off the mid-day cravings, taking the stairs and always being ready for your morning workout.  Under Armour calls out these moments in the next evolution of our Rule Yourself campaign. The campaign highlights the sacrifices these athletes make – and the elation they feel –…

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The Revolutionary Smart Shoe That Makes You A Better Runner

While you were dreaming of the day when fitness trackers and shoes became one, Under Armour went and did it. Introducing the UA SpeedForm® Gemini 2 Record Equipped, the first connected shoe designed specifically to make you a better runner. It’s the latest technology for tracking your run, married to the best technology in comfort,…

Guide to Summer 2016 Gear

The heat is on this summer. Whether you’re striving to meet new goals, training for a fall race or seeking to maintain your level of fitness during the most sweltering months of the year, having the right gear can help you stay motivated, cool and at the top of your game. Here, we’ve rounded up…

5 Best-Sellers Your Gym Bag Needs Now

Every season, an elite group of Under Armour products sells out again and again — and again. At first, we were mystified. Was it the comfort and fit? The durability or the style? The answer, as our fans have shared, is those qualities and more. These products actively enhance your workouts, and they can help…

Summer Fitness: A Precious Opportunity

We all know the overused motivational training quotes. “There is no off-season.” “Success isn’t given. It’s earned.” “Champions are made when no one is watching.” “Hard work beats talent when talent doesn’t work hard.” We aren’t defending the usage of these quotes (and frankly feel a little awkward we even put them on paper) — but…

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Introducing a New Way to Shop For Your Favorite Gear

Introducing the UA Shop app, designed to make shopping for Under Armour apparel easier and more convenient. Are you a MapMyFitness or Record user? Connect your account to UA Shop and we’ll give you personalized recommendations based on the activities you love. Logging runs in hot weather? Maybe you’d like to see more of our…

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6 Small Changes to Produce Big Training Results

Once you’ve established a strength training routine that works for you, it can be hard to figure out how and when to take things to the next level. Here are some of the easiest ways to step up your strength training for improved results. 1. Start a Training Journal Recording your training can help improve…

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The Mobility-Stability Connection

When we devote copious amounts of time to just a few parts of of fitness, like aerobic endurance and strength, it’s easy to forget some of the underlying principles of fitness that contribute to how we move and perform. Developing optimal mobility and stability is all about minimizing your risk of injury during training. Regardless…

Introducing the NBA FIT App

Always wanted to ball like Stephen Curry? Under Armour and the NBA want to get you there. Just in time for the 2016 NBA Finals, the National Basketball Association – in partnership with Under Armour – has introduced the NBA FIT App, the first fitness app powered by UA Record from Under Armour Connected Fitness.…

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Celebrate Global Running Day!

Get in on the Global Running Day festivities by running 6.1K on June 1 (6/1!) and sharing a mid-run image. Be sure to tag @MapMyRun or @Endomondo and use #GlobalRunningDay when posting. Our users from the You VS the Year community are already getting in the Global Running Day spirit by sharing snaps from their all-time favorite runs.…

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Are Grains Bad?

Popular diets such as Whole30 and Paleo shun all grain products from their edible vocabulary. But, are these diets accurate in vilifying this food group? Are their gripes with whole grains warranted? What does “whole grain” mean? As a refresher, whole grains are one subgroup of the grains family (think: wheat, rice, oats, corn, barley).…

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Want Better Results? Add Structure to Your Workouts

Performance improvements and injury prevention are the two biggest reasons to take a calculated approach to training. By purposefully structuring your workouts in specific ways, you can ensure you’ll hit all the important components involved in making you a better athlete while reducing your chance of injury. If you aren’t sure where to begin, the…