Doing all the right things for your health takes 24/7 dedication. It’s fighting off the mid-day cravings, taking the stairs and always being ready for your morning workout.
Under Armour calls out these moments in the next evolution of our Rule Yourself campaign. The campaign highlights the sacrifices these athletes make – and the elation they feel – when wholly dedicated to training for their sport.
TAKE ON A CHALLENGE
Show your dedication to being the best. Rule Yourself by committing to all the things that make you better like sleeping a full 8 hours, running an extra mile and skipping dessert. Take on one of the challenges in our apps to help you succeed every single day. Join the MapMyFitness Rule Your Fitness Challenge to stay on top of your workouts, the MyFitnessPal Rule Your Nutrition Challenge to keep tabs on your meals or create your own challenge on UA Record to focus on what you need most:
JOIN THE CONVERSATION
You’re not alone in the fight to Rule Yourself. Join Under Armour athletes and athletes all over the world as they share their own “rules” to stay motivated. Check out what they are saying and join in on the conversation by posting the rule you live by with #RuleYourself:
It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL