Under Armour’s All-Star Lineup at the Consumer Electronics Show

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Under Armour’s All-Star Lineup at the Consumer Electronics Show


The Consumer Electronic Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years, introducing next-generation technologies to over 150k attendees from 150 countries.

This year Under Armour will be at the center of it all, showcasing how they plan to go from changing the way athletes dress to revolutionizing the way athletes live.

CES schedule_EMAIL

To make this moment spectacular, Under Armour – known for its incredible roster of athletes – is bringing an all-star lineup to share their stories, including:


Hall of Famer, Cal Ripken Jr. & Catcher, SF Buster Posey discuss how technology and a recent focus by teams on nutrition, sleep and overall health and fitness have changed how baseball players prepare in the off-season, and stay at peak performance during the grind of the season.

QB, Dallas Tony Romo discusses what he attributes his success to, as well as his plan for using technology in his recovery from his most recent injury.

Pro Football Hall of Famer Deion Sanders discusses his career and his incredible athletic prowess that allowed him to do what no pro athlete had done before across both pro football and baseball.


World Champion Swimmer Michael Phelps the most decorated Olympian of all time discusses his preparation and ambitions for Rio 2016.

MMA Fighter Georges St-Pierre covers what it takes to get into the best shape of his life.


Gymnasts Nastia Liukin, Jake Dalton and Brandon Wynn, members of America’s most celebrated Olympic team, highlight what it takes to be a member of the USA Gymnastics team, past and present.

Under Armour, the brand known for being “young, fearless, and aggressive” will be sure to stand out on the crowded CES stage with this lineup and show the world how they are revolutionizing the way athletes live.


Introducing UA HealthBox™, the world’s first Connected Fitness system created specifically to measure, monitor, and manage the factors that determine HOW YOU FEEL. UA HealthBox™ tracks and analyzes your sleep, daily activity, the intensity of your workouts, and weight. The UA Record™ app collects all this data into one dashboard showing your progress in real-time. UA HealthBox™. EXERCISE SMARTER. FEEL BETTER. LIVE LONGER.™